PRIVACY POLICY

Last Updated: Oct 10 2025

This Privacy Policy explains how ALPHA ESTABLISHMENT PTY LTD ("we", "us", "our") collects, uses, stores, and protects your personal information when you visit our website or use our services.

We are committed to complying with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By accessing our website or providing your personal information, you agree to the terms of this Privacy Policy.

1. Who We Are

Company: ALPHA ESTABLISHMENT PTY LTD
ABN: 32678340933
Address: 6 Tryon St, Chatswood NSW 2067
Phone: +61 459 283 300
Email: contact@alphaest.com.au

2. What Personal Information We Collect

We may collect the following types of personal information:

2.1 Information You Provide Directly

Full name
Email address
Phone number
Billing address
Shipping address
Payment information (processed via secure payment providers; we do not store full card details)
Account login details
Any information submitted via forms, inquiries, or customer support

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

IP address
Device information
Browser type and version
Location data (approximate)
Pages viewed and actions taken on our website
Cookies and tracking technologies
2.3 Sensitive Information

We do not intentionally collect sensitive information unless required by law and with your explicit consent.

3. How We Use Your Information

We use your personal information for purposes including:

Processing and fulfilling orders
Providing customer support
Personalising your shopping experience
Processing payments and preventing fraudulent transactions
Sending order confirmations and updates
Communicating marketing promotions (only with consent)
Maintaining website security and functionality
Improving our products, website, and services
Complying with legal obligations

4. Cookies & Tracking

Our website uses cookies and similar tracking technologies to:

Improve site performance
Remember preferences
Enable essential website functions
Analyse site usage and traffic
Support advertising and marketing activities

You can adjust your browser settings to refuse cookies, but some website features may not function correctly.

5. Disclosure of Personal Information

We may disclose your information to:

5.1 Service Providers

Including:

Payment processors
Shipping and logistics partners
IT and hosting providers
Marketing and analytics platforms
Customer support tools

These providers are required to protect your data and use it only for authorised purposes.

5.2 Legal or Regulatory Authorities

We may disclose information where required by:

Law enforcement
Courts or tribunals
Regulatory agencies
Legal obligations or fraud prevention measures

5.3 Business Transactions

If we undergo:

Merger
Acquisition
Sale of assets

Your information may be transferred, subject to confidentiality obligations.

6. Overseas Disclosure

Some service providers may store or process data outside Australia.
Where this occurs, we take reasonable steps to ensure compliance with the Australian Privacy Principles.

Possible overseas regions include:

United States
European Union
Singapore
Hong Kong
Cloud-hosting regions used by our providers

7. Data Security

We take reasonable steps to protect your information from:

Unauthorised access
Loss or theft
Misuse or disclosure
Alteration or destruction

Security measures include:

SSL encryption
Firewalls
Access restrictions
Secure payment gateways
Regular system monitoring

However, no method of electronic transmission is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain personal information only as long as necessary to:

Provide services
Comply with legal obligations
Resolve disputes
Maintain our business records

When no longer required, information is securely deleted or anonymised.

9. Marketing Communications

We may send marketing emails or messages if:

You opt in; or
You are an existing customer (permitted under Australian Spam Act)

You may unsubscribe anytime using:

The “Unsubscribe” link in emails
Contacting us directly

10. Access and Correction

You have the right to:

Request access to the personal information we hold
Request corrections if information is inaccurate, outdated, or incomplete

Requests may be made by contacting us at contact@alphaest.com.au.

We may require identity verification before providing access.

11. Your Rights

You have rights under the Australian Privacy Principles, including:

Access to your information
Request correction
Complain about privacy breaches
Opt out of marketing
Limit certain data uses

12. Third-Party Links

Our website may contain links to third-party sites.
We are not responsible for their privacy practices or content.

13. Children’s Privacy

Our website is not intended for individuals under 18.
We do not knowingly collect personal data from minors.

14. Changes to This Privacy Policy

We may update this policy periodically.
Changes will be posted on our website with an updated “Last Updated” date.

Continued use of our website signifies acceptance of updated terms.

15. Contact Us

For questions, concerns, or privacy requests, contact:

ALPHA ESTABLISHMENT PTY LTD
Email: contact@alphaest.com.au
Phone: +61 459 283 300
Address: 6 Tryon St, Chatswood NSW 2067, Australia

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) for further assistance.